We believe that everyone is unique and deserves to demonstrate it through the uniqueness generated by our products. The craftsmanship within the United States is highly important to us.
Our Story
Idea
The project was born in June 2014, when Mehdi Izemmour was actively looking for an idea able to open the doors to a new market.
He wanted to start a service combining luxury and fashion with technology. After several months of research, Mehdi designed the main aspects of the
Realisation
The project was born in June 2014, when Mehdi Izemmour was actively looking for an idea able to open the doors to a new market.
He wanted to start a service combining luxury and fashion with technology. After several months of research, Mehdi designed the main aspects of the
Launch
To succeed in carrying out his project, Mehdi had to look for a production partner. This task was difficult, the entrepreneur’s young age working against him. After several setbacks in Switzerland, Mehdi looked overseas. Fully committed to respecting resources, he had to eliminate some producing countries from his list.
Built
to
Last
These 3 words describe our products, our company, our culture — and our future. As a leading worldwide provider of navigation, we are committed to making superior products for automotive, aviation, marine, outdoor and fitness markets that are an essential part
Our vertical integration business model keeps all design, manufacturing, marketing and warehouse processes
in-house, giving us more control over timelines, quality and service. Our user-friendly products are not only sought after for their compelling design, superior quality and best value, but they also have innovative features that enhance the lives of our customers.
We have 11,400 associates in 50 offices worldwide.
HAPPY CLIENTS
AWARD WINNING
TEAM MEMBERS
